Graphics vs Text : Picture superiority effect
November 20th, 2009
According to the picture superiority effect, concepts are much more likely to be remembered experientially if they are presented as pictures rather than as words.According to dual-coding theory by Allan Paivio (1971, 1986), memory exists either (or both) verbally or “imaginally”. Concrete concepts presented as pictures are encoded into both systems; however, abstract concepts are recorded only verbally.
http://en.wikipedia.org/wiki/Picture_superiority_effect
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